Successful Casting Tool Actors Overlook on Actors Access

September 17, 2013 at 9:01 am | Posted in acting, actors | Leave a comment
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You may already know that smart actors utilize Actors Access; a division of Breakdown Services which is the primary casting communication platform between casting directors and talent representatives. But…

Too many actors using Actors Access fail themselves by not doing one simple necessity when submitting to casting. An easy-to-use feature that agents and talent managers take advantage of but Actors Access actors often ignore.

The Notes feature.

Agents often ‘push’ a client with additional information in the Notes feature. Casting directors like myself read an agent’s push:

AA_Notes

(Writing in all caps—like above—is not wise but having content is.)

Bundles of actors don’t do a damn thing with the Notes feature. Why? The despised actor grapevine ripe with sourness. Bitter actors who don’t receive auditions as much as they’d like dissuade peer artists from effective marketing. They believe their experience universal and then poorly advise, “No one reads the Notes section. Don’t waste your time.”

Bull.

How the hell would the misinformed miscreants know what casting is reading or not reading? I’m the one at the laptop on my desk, not the actor addicted to Candy Crush on their i-whatdroid.

The Notes feature is valuable real estate actors often ignore. Actors pay for the property but abandon the white field; leaving it barren. There’s nothing for casting (or the actor) to harvest.  How can anything grow without seeding?

As an actor what would you write in the Notes section?

BookMoreWork_TelseyQuoteThe same short, to-the-point, information about yourself that is covered in ACTING: Make It Your Business’ chapter five, “Cover Letters – Covering Your Assets.”  Let your voice shine in your succinct prose. Leverage AMIYB’s Name Drop tactics. Tailor those Name Drops to the project being cast.

A picture and resume only partly inform casting. Actors Access’ Notes feature offers actors an opportunity to ‘push’ as agents do. Push yourself. Be smart, not clever with gimmicks. Be brief. Be concise. Be you. Be better than your competition who know what to write having read AMYIB.

Now go seed for harvest that barren white field…

My Best,
Paul

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Paul Russell’s career as a casting director, director, acting teacher and former actor has spanned nearly thirty years. He has worked on projects for major film studios, television networks, and Broadway. Paul has taught the business of acting and audition technique at NYU and has spoken at universities including Yale, Temple and the University of the Arts. He is the author of ACTING: Make It Your Business – How to Avoid Mistakes and Achieve Success as a Working Actor. For more information, please visit www.PaulRussell.net.

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